In fact, many of these trailers bludgeon the viewer with a constant barrage of chaotic footage from the game and metal music, this medium’s version of the hard sell from marketers who perhaps suffer from arrested development. However, The Borderlands 2 trailer, bolstered by that catchiest of pop songs, creates a visceral desire in a way that most preview videos cannot.
And the pounding, crashing drums from Health’s gloomy “Tears” sounded like harsh bullet fire from the gun of the morose anti-hero in Max Payne 3. That video was so grimly affecting, Jimmy Fallon, a game fan himself, chose to debut it on his show. equally effective though far less ironic was Sun Kil Moon’s dark, brooding “blue heron” which played over the debut trailer for the bromance war epic, Gears of War 3. In that trailer, however, the overpowering sounds of violence temporarily distract you, interfering with both Bobby Darin’s cool detachment and the overall theme of terror. The overall effect is so thrilling that it trumps the best music-oriented trailer to date, the creepy BioShock trailerfrom 2005, which was shot underwater with Bobby Darrin’s evocative “Beyond The Sea” in the background. Wimoweh, Wimoweh” as he proudly marches forward. And finally, Claptrap, a charming, determined robot that was one of the stars of the first game, grunts “Wimoweh. A mischievous girl named Tiny Tina dances in rhythm to the music as she moves to a dynamite plunger to blow up an enemy. The lithe Maya wields magic and holds an enemy in a blue, glowing orb. As “The Lion Sleeps Tonight” hits its crescendo and singer Jay Siegel begins to improvise, a montage of the game’s features come to the fore. Momentarily, the screen goes to black and you hear something scream “Rock and Roll!” as if you were near a crazed fan at a heavy metal concert. When propeller-driven planes rush toward your face, the sung “Wimoweh” morphs and becomes an electrified, high tech warning. These psycho midget zombies steal the show. But what sets the toes tapping is the vacant-lookinglittle undead characters whose heads bob from side to side in rhythm with the music. There’s the Bullymong, a kind of space gorilla clad in steel. As the word “Wimoweh” is sung over and over again, odder creatures are introduced. Nearby, the Rakk, a graceful flying dragon, is shot from the sky by Maya, one of the game’s four protagonists. Near the outset, a brownish lizard slithers to the precipice of a waterfall, foam spraying around it. Next we see a train station and get a glimpse of a couple of the buggy vehicles from the first game nothing super exciting.The infectious ditty, first recorded in 1939 by South Africa’s Solomon Linda and the Evening Birds, is heard in unexpected juxtaposition to the bloodshed and explosions within the game. Axton's in particular seems a bit overpowered unless it's one of the final levels of his skill tree, but they all look pretty cool, if you ask me. Since it's a cinematic, it's unclear if these are accurate depictions of how the skills will work in-game. Then we get a cinematic view of each character's action skill we see Salvador, the Gunzerker, dual wielding, Maya, the Siren, "Phaselocks" an enemy, Axton, the commando, deploys two of his turrets, and Zer0, the assassin, distracts an an enemy and kills it.
A deadly Shot from nowhere." Next we see a couple new enemy types, there's a bandit riding a skag and a midget psyco riding one of the Brutes from the first game. We get our first bit battle dialog from Zer0, the game's assassin character "I have destroyed you. The whole trailer is set to "The Lion Sleeps Tonight" which is a pretty good choice for a sequel to a game that is filled with deadly predators, and never took itself too seriously. The opening of the trailer focuses on one of the new wilderness areas of Pandora (the planet Borderlands 2 is set on), and the four playable characters of the game.
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